Exclusive launch party for the limited edition release inspired by the solar eclipse
We were approached by Belvedere, a luxury vodka brand under the LVMH umbrella, to create an unforgettable event and develop a comprehensive social content strategy from pre to post-production. Our task was to launch the highly anticipated 'Eclipse' special edition vodka, and we chose the historic heart of Ibiza's old town as the perfect location for the event.
To ensure a night to remember, we secured the highly sought-after DJ Black Coffee as the main act, while silver glitter-clad dancers added to the electrifying atmosphere. The event was attended by a mix of high society members and social media influencers, resulting in extensive online exposure to over a million people.
Our social media strategy involved a multi-channel approach, incorporating pre-event teasers, live updates during the event, and post-event content. By leveraging the power of social media, we created buzz and excitement leading up to the event, generating anticipation and ensuring maximum attendance. During the event, we ensured our social media team was on the ground, capturing and sharing the highlights in real-time, further amplifying the reach and impact of the event.
Post-event, we continued to engage with our audience by sharing exclusive behind-the-scenes content and leveraging influencer partnerships to sustain awareness and drive sales. Our strategy resulted in a successful launch for Belvedere's 'Eclipse' special edition vodka and firmly established the brand's position in the competitive luxury spirits market.