Global Citizen Forum | Forum '22
A star-studded gala celebrating the organisation's achievements in human rights and cultural diversity
The Global Citizen Forum is a social action platform built on a community of leaders dedicated to improving the state of global citizenship for future generations. As their main advertising agency for all major events, we are proud to be working with them again for their annual event held in Ras Al Khaimah, UAE.
This year, our agency has been tasked with handling the social media strategy, managing the live event feed, and event setup/breakdown. With a star-studded lineup that includes celebrities like Nicole Scherzinger, Afrojack, Wyclef Jean, and more, we understand the importance of leveraging their influence to spread the message of freedom for all and eliminate passports and borders.
We managed to secure a time slot with each celebrity, ensuring that their star power was used to promote our client's mission. Our social media strategy was centered around creating engaging content that showcased the highlights of the event and the celebrities' involvement in promoting global citizenship.
As a result, we achieved outstanding results, increasing the event's social media engagement and brand awareness. The event's message of freedom for all was widely shared across various social media platforms, reaching a broad audience and promoting our client's mission to improve global citizenship for future generations.