
OrangeTee
Role
Head of Marketing & Media
Sector
Real Estate
Location
Singapore
Year
2023 - Present
OrangeTee & Tie Pte Ltd is a leading Singaporean real estate agency, offering services in residential and commercial transactions, investment advisory, and corporate leasing.
As the Head of Marketing & Media at OrangeTee, I led a team of 10 professionals, transforming the department by introducing a performance-driven culture with clear accountability and metrics. I spearheaded the company's rebranding initiative, enhancing brand recognition and market positioning.



Brand Strategy
At OrangeTee, I redefined the marketing strategy by focusing on three key pillars: brand development, agent empowerment, and data-driven campaigns. By spearheading a comprehensive rebranding initiative, I strengthened the company's market positioning and enhanced its visibility.
Revamped Social Media
We focused on creating content pillars that informed, engaged, and resonated with our audience. Initiatives like Jalan Makan explored the best local cuisines around new property developments, blending lifestyle and real estate in a relatable way. Meanwhile, Expert Answers provided clear, insightful responses to common real estate questions, positioning us as a trusted authority in the industry. Through these and other content strategies, we built meaningful connections, enhanced brand visibility, and drove community engagement across all platforms.