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OrangeTee

Role

Head of Marketing & Media

Sector

Real Estate

Location

Singapore

Year

2023 - Present

OrangeTee & Tie Pte Ltd is a leading Singaporean real estate agency, offering services in residential and commercial transactions, investment advisory, and corporate leasing.

As the Head of Marketing & Media at OrangeTee, I led a team of 10 professionals, transforming the department by introducing a performance-driven culture with clear accountability and metrics. I spearheaded the company's rebranding initiative, enhancing brand recognition and market positioning.

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Brand Strategy

At OrangeTee, I redefined the marketing strategy by focusing on three key pillars: brand development, agent empowerment, and data-driven campaigns. By spearheading a comprehensive rebranding initiative, I strengthened the company's market positioning and enhanced its visibility.

Revamped Social Media

We focused on creating content pillars that informed, engaged, and resonated with our audience. Initiatives like Jalan Makan explored the best local cuisines around new property developments, blending lifestyle and real estate in a relatable way. Meanwhile, Expert Answers provided clear, insightful responses to common real estate questions, positioning us as a trusted authority in the industry. Through these and other content strategies, we built meaningful connections, enhanced brand visibility, and drove community engagement across all platforms.

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Brand 
Awareness

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Market
Research

Brand Awareness

Market Research

Merchandise