
Digital Entertainment Asset
Role
Creative Director
Sector
Web3
Location
Singapore, Japan
Year
2022 - 2023
Digital Entertainment Asset, founded in 2018 and based in Singapore, is a Web3 entertainment company that integrates blockchain technology with gaming and NFTs. Their platform, PlayMining, offers play-to-earn NFT games, aiming to create an economic society where everyone can enjoy life while earning.
As the Creative Director at DEA, I led the creative direction for media and event campaigns across six countries, managing budgets up to $100,000. I oversaw the production of documentaries, events, and sales materials, ensuring high-quality outputs that aligned with the company's brand strategy. Collaborating with cross-functional teams in Japan and Singapore, I played a pivotal role in strategic planning with the CSO and CMO, contributing to the company's growth in the cryptocurrency, GameFi, and DeFi sectors.



At DEA, our mission was to bring blockchain to the masses through the innovative world of Web3 gaming. With PlayMining’s Play-to-Earn strategy, we empowered people to supplement their lives through gaming. As Creative Director, I developed content strategies that highlighted real stories of individuals whose lives were positively impacted by our platform, creating an emotional connection with our audience.
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On the events front, I spearheaded campaigns targeting key industry gatherings like Token 2049, strategically selected to connect with potential investors and elevate the brand’s visibility. By aligning our content and event strategy, we successfully positioned DEA as a leader in blockchain innovation and gaming.