OrangeTee
(Realion Group)
Role
Creative Lead /
Interim Head of Marketing
Sector
Real Estate
Location
Singapore
2023 - Present
OrangeTee (Realion Group) is a leading Singaporean real estate agency, offering services in residential and commercial transactions, investment advisory, and corporate leasing.
As the Interim Head of Marketing at OrangeTee, I spearheaded the company's rebranding initiative, enhancing brand recognition and market positioning.
Turning Strategy into Stories, Creativity into Results
At Orangetee, we built a marketing ecosystem that connects strategy with storytelling. From content-driven social media initiatives like Jalan Makan and Expert Answers to large-scale consumer and agent events such as the Consumer Insider Series and Annual Convention, every campaign was designed to engage, educate, and inspire.
Corporate Partnerships
We also built strong partnerships with industry leaders to empower our agents. Collaborating with banks like DBS and OCBC, we secured exclusive perks to support their transactions, while partnerships with Just Co and Lyte provided discounted tools and flexible workspaces to enhance productivity. These strategic alliances reinforced our commitment to equipping agents with the best resources to succeed.
